Why Good Business Signage Can Improve Your Sales

Why Good Business Signage Can Improve Your Sales
News | 11th August 2015

To survive and thrive, you need to be able to make your business stand out from the crowd. Make first impressions count through good business signage.

Since the internet exploded into our lives and became a regular household member, literally tens of millions of internet businesses have sprung up across the world. All of them are trying to take full advantage of this global marketplace and the virtually limitless custom available to them. However, this situation is something of a two-edged sword: the market is incomparably larger, but competition is consequently much more fierce.

To survive and thrive, you need to be able to make your business stand out from the crowd.

But how?!

By creating a brand that is instantly recognisable, and which stands for everything you have put into your business. A brand that inspires confidence in what your business can do for your customers. That's the start.

Then you need to let people know who you are and what you stand for. There is no better way to do this than through your business signage. It's the first thing people will see, and the beginning of what should be a mutually profitable relationship.

 

Make First Impressions Count

Recent research has shown that people's brains are making associations second by second based on what they see and how it makes them feel. What they say about first impressions really is true. When you apply that knowledge to your business signage, you soon realise that every casual glance from people passing your business, has the potential to begin the process of persuading them that they are going to choose your products and services over the competition.

 

What Is Good Signage?

Good signage is clear and eye-catching. It represents your business ethos and personality. It has the ability to engage and inform in equal measure. At Brume this is what we and our designers understand intrinsically. We work to these high standards whether you give us a home drawn design, or you ask us to do the design work ourselves. It is also one of the reasons we offer such a wide range of pre-made designs and styles; your business needs signage that fits your brand perfectly.

 

Good Signage Sells

Good business signage not only gives people a great first impression of your business, but it also speaks volumes about the care you have put into letting people know who you are and what you do. People want to be treated as individuals, not just a bunch of possible customers. Think about the difference between receiving an email that directly addresses you, compared to one that starts with 'Dear Customer' - which one do you warm to the most?

When people have a positive reaction to your signage it vastly increases the chances of them coming into your shop or business on impulse. And, they will think of you first when they need your services.

Upgrade your shop signage, make it on-brand, let it reflect your business personality, source it from quality designers and manufacturers and you'll see that it pays dividends on your sales sheets.

Why Good Business Signage Can Improve Your Sales

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